开发信是什么意思？要如何写？

开发信是什么意思？要如何写？

开发信

开发信就是外贸业务员给客户发送寻求合作的邮件。

开发信模板 英文

开发信模板 英文大全如下：

①发了开发信后客户没回音，催！

Dear ***,

Sorry to trouble you again!

Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.

Thank you in advance!

Best regards,

Cindy

先写得委婉一点，把你上次写给他的邮件放在下面。如果他还是没回复，那就再重新发一遍，上面加上大写的红色或者粗体的“RE-SEND！！！”如果还是没消息，就打电话吧~ -------------

②展会上遇到客户写的开发信

Hi Alex,

How are you doing? Glad to get your name card from HK fair.

This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved!

Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment.

Hope to get good news from you! Thanks.

Best regards,

Sandy

Sales assistant

Sandy，我要说一点，你的情况和其他朋友又不一样了。你在展会上拿到过客人的名片，而且客人曾经对某一款产品感兴趣，那简直是一个相当好的机会！只要你把握住了，成交可能性是很大的！这种情况下，你特别要标注出他在展会上选的东西，而且主动提供详细资料和报价，这一点至关重要！

客人很忙的，他可能在香港展上去过很多同行那边，问同一个产品，他会收到很多很多邮件，恐怕根本没空回复或主动联系你，所以你一定要主动出击，提供完整的资料和好的价格，然后跟进，赢得他的信任！如果像你刚才那样，问他是不是有兴趣，有兴趣你会给他详细资料，客人会觉得很烦的，觉得你怎么需要推一下动一下，做业务要学会主动，客人一个眼色，你就要能完成三四个动作。客人问你价格，你连详细参数尺寸包装材料都一并提供了。

客人问你说明书，你连设计稿和文字都完整无误地给他参考。客人需要彩盒，你不止给了他图片，还有准确尺寸的刀模图，连别的客人的彩盒也一并给他做设计参考。你说，客人是不是会对你印象很好？ -------------

③寄样品运费让对方出（到付）的委婉邮件

Hi ***,

Thank you so much for your kind reply!

Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. I'll

inform you the tracking number after parcel picked!

Please contact me if further questions. Thank you!

Kind regards,

C -------------

④客户嫌价格高时，你的回复

政策：让他知道你的价格没有报高，不是人家一说便宜点，你嗖一下给人家少了一半价格，而是改变产品规格，比如包装由好的改次的，长度改短点，重量要少点，或者功率低点。

Dear Kelvin,

Thank you so much for your kind mail!

Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price

range, could you pls accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc.

Pls don't worry about the quality. Price is important, but quality counts for much more!

Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total

cost will be reduced 3% because of the material saved!

All the luminosity and the body look the same! I think it's workable for both of us. Any comments?

Best regards,

C -------------

⑤发了PI后客户没回信，催！

Hi ***,

Sorry to trouble you again!

Regarding the PI dated on ***, could you pls sign and confirm by return asap? Because we need plenty of time for arranging mass production!

It's a long time since I have got your reply last time. How is everything going on? If anything changed, pls keep me posted!

Thanks and best regards,

*** -------------

⑥寄了样品，并且感觉客户应该是满意的，但是他没有回音，这时你可以发这个邮件：

Dear ***,

Sorry to trouble you again!

Regarding the project we discussed last time, could you pls confirm by return today? Because we need plenty of time for mass production. P/I

will be sent to you asap after your confirmation.

If anything changed, pls keep me posted! Thank you!

Best regards,

***

或者简单版

Dear ***,

What about the final decision about our samples? We need your comments to go ahead!

Thank you!

Kind regards,

Renee

*** Co. Ltd.

Tel: ***

Fax: ***

Mail: ***

Web: *** -------------

⑦客人死命砍价时回复的邮件

这时你不能一下子给人家底价，可以用采购数量来给他打个小折，这样就算价格低了，数量上也补点进来。

Dear sir,

Pls find the re-checking the price as follows:

1) Super grade, USD***, give you a special discount of 2%

2) A grade, USD***, similar as super grade, but price much more competitive.

Hope we can deal. Thank you!

Rgds,

***

-------------

⑧你客户是中间商，他需要等其客户回应之后才能再和你联系，没事时发个邮件让中间商客户别把你忘了。

Hi Johnny,

Thank you for your prompt reply!

Please keep me posted for further details.

Kind regards,

***

-------------

⑨客户要来中国看你们厂了！激动时别忘记发邮件确认彼此联系方式呀！

Hi ***,

I'm so glad to hear that you'll be in China soon, and hope to have a face-to-face meeting with you!!!

Could you pls give me your time schedule and cell phone number? We'll arrange to pick you up from the airport!

My cell phone is ***. Pls call me if any questions. Thank you!

Kind regards,

*** -------------

⑩客户给你的价格太低做不了，给他可以选择的方案。

Dear kelvin,

Thank you for your kind mail! But unfortunately, this price also unworkable for us.

I sincerely hope to have business with you, pls realize our position. 2 suggestions as below:

1) everything keep the same, EUR2.45/pc, C&F air Stockholm

2) everything keep the same, EUR2.60/pc, with 3*AAA battery, C&F air Stockholm

Comments, please. Thank you!

Rgds,

C -------------

⑪客户明确对你说他的订单下给别人了，这时发封信感谢一下吧，生意不成交情在哈！

Hi ***,

Thank you so much for your kind mail! I appreciate!

We sincerely hope to find a way to cooperate with you! If your customer would like to place the order to another vendor, that's ok! But if you

have another chance in the near future, pls keep me posted! It's my pleasure to be on service of you!

By the way, will you plan to visit China soon? I really hope to have a face-to-face meeting with you!

Take care! Hope everything goes well!

Thanks and best regards

　　　

开发信要怎么写

如何写出一封高回复率的开发信，这是无数业务员撞破头脑寻思的问题。

Part 1: 分享一封简单明了的开发信:

这封开发信获得57%的打开率，21%的回复率，还有收获16个新客户。

索菲原创：教你写封走心的开发信

Hello Sales Manager,（如知道名字，直接写名字）

We have an idea that I can explain in 10 minutes which can get your company its next 100 best customers.（不知道是否能容许我10分钟，

表达下我的想法。这个想法可能会让贵公司获取100个最佳客户）

分析下这句话：他是站在客户的角度，用好奇心勾起客户想要和他倾谈的欲望。简而言之，就是诱饵。

This idea is used to help our client （可以写客户的目标市场/或他的竞争者）almost triple their monthly run rate. （最近我曾用这个想法帮助我们客户赢得了几乎三倍的点击率）

这句话继续抛出噱头，他这个点子之前带来的绝佳效果。

Let's schedule a quick 10 minute call so I can share the idea with you. When works best for you?您能否腾出您10分钟时间，我和您分析下这个点子。什么时候方便呢？

直接争取电话沟通。

Part 2 先来挑一挑很多开发信存在的弊病：

Too Long. No one wants to read a mini e-book in an email.

生意人是没有时间精力花时间看长篇大论的邮件的。一目十行过去，如果捕捉到的是极其无趣的工厂介绍，包括创办于几年，工厂员工人数，工厂获得什么资质证明，甚至厂房多大都写上了，那么直接是花样作死。

或者是文绉绉干巴巴拧出来一个总结就是我们公司价格最低，质量最好，服务最棒。千篇一律的词competitive, best prices, very good. 毫无亮点，直接被pass掉。

Too many ideas.

表达突出的东西太多。纵使你们公司可以提供多一流的服务，多完善的机械设备，多齐全的产品，请不要一下子在客户面前脱光衣服。话糙理不糙，任何生意都是循序渐进的过程。开发信的目的是引起对方注意，再来建交。

Too many me, me, me.

客观陈述和呈现，才更具说服力。与其过分地叙说公司概况，上天入地地吹，还不如脚踏实地列举你们所销售的产品和提供的服务能提供客户怎样的好处或者对他开拓市场有什么助力。就像微商在推销产品，你为什么买？你又为什么视而不见？多寻思这样的问题，有助于打开脑洞。

Too hipster.

太过花俏。一封商务文件该有的严谨不应该丢。虽然现在买家确实呈年轻化趋势，但不代表年轻=认同非主流。字体大小，颜色等格式还是不要弄得让人看了眼花缭乱。

不过，图文并茂的开发信就不等于花俏。时下是拼文案的年代，如果本身信息量简单却丰富，而且语言生动，勾起阅读欲望，那就成了。但是还是不建议第一次就这么发，因为打开速度会比较慢，而且有的人会直接把它判决成广告邮件，一键delete.

Part 3：开发信的要点：

开发信不是中规中矩地把公司目录册的简介敲上去，而是你们实实在在的影响力，成绩，销售亮点以及你们能带给客户的好处。

重点无外乎两个：

你们的卖点在哪？（很重要，需要简单但一语见地地把自己的产品优势突出）你是谁？（不是很重要，所以要特别简略地写。除非你的公司在行业里是翘楚。）

如果你们公司有几百上千个产品，可以挑选1-2个热销款式（不同市场热销款式不一，不要把中东的质量推荐给美国，也不要把欧洲能接受到的产品推荐给非洲。购买力和需求不一样，要仔细分析，即便批量发也分国家地区来。）

千篇一律地发纵然速度快，但是退信率也不低。我还是推崇有目的有目标地发开发信的，这样回复率相对会高一点。

希望对你有帮助。